Antar Adams Media Studies Blog: Target Audience

The film may appeal to those aged between 15 to 29 years of age, both male and female. The reason for this assumption is that the storyline is based upon a teenage group who deal with issues which relate to teenage life such as popularity within school, relationships and friendship. It could also interest those who study film in further education or as a hobby, as it deals with many issues relating to adolescence. Furthermore those who enjoy the thrill of a slasher movie may be interested in the movie, but due to the teenage appeal of being able to relate with characters it is likely that older audiences may not be impressed by the violence, bad language and sexual references. On the other hand it is possible that the movie may appeal to a slightly older age group, as they may feel a sense of nostalgia due to experiencing the 1980’s slasher movies such as: Halloween, Scream etc. It is also clear that this film is inappropriate for young children and the elderly generation of people due to the themes it presents.
The film may have difficulties reaching box office standards due to it being an independent movie, meaning the film has been made on a very low budget and no well known actors or settings have been used. Furthermore, British movies are generally less successful than American movies. These reasons lead to the conclusion that the movie will not bring in audiences as well as other movies.

The film Se7en has a similar theme to the film HOPE, so we believe our target audience should follow a similar pattern. This backs up our idea about who the film may appeal to. We can see on average that the movie Se7en appealed mainly to those aged between 15-29 and also on average adults up to the age of 45 also found the movie satisfying.

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